By far, the best way to get the full picture of the benefit of a partnership between your business or organization and Walk FM is to schedule an informational meeting.  Fill out the form below, your request for information will be sent to our Underwriting Department and someone will be in touch with you as soon as possible.


    A Business Partner is a business or organization that sees the value in the ministry of Walk FM and chooses to offer their financial support to Walk FM on a short or long-term basis and in exchange is offered on-air announcements for their business or organization.


    Walk FM Business Partners receive on-air announcements as a result of their support. The number of announcements depends upon the terms of their sponsorship agreement. Business Partners agreeing to support Walk FM for 3 or more months will also receive space on the Underwriter section of our website, where we list contact information and provide a graphic link to the supporter’s website, if applicable. Our on-air jocks drive our listeners to our website on a regular basis for more information on events, contests, etc and as a result our website is well traveled.


    We can sum that up in two words……LOYAL LISTENERS! It’s true! Our listeners care about Walk FM, personally, as evidenced by regular calls and letters to the station sharing their experience and personal impact from our ministry. The result of this personal impact is a loyal listener…not just loyal to the music and its impact but one who cares about, and is often personally vested in, the on-going future of this ministry. As a result, our listeners keep their dials locked through the announcements so see what businesses are choosing to support the station that supports their life and values. Many business or organizations have had listeners just stop in, even if not needing their particular services, just to say “thanks” for supporting Walk FM. It should be noted that the wording of these announcements can be a bit different from a commercial station, depending on if your business or organization is for-profit or non-profit. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. Over the years, we have become experts on how to write non-profit radio announcements that meet your marketing and ministry goals as well as the regulations. So we focus on 3 things in our announcements; 1) who you are, 2) what services you provide and 3) how the listener can reach you for more information. These 3 things are really what can be absorbed in a 30-second spot and keeps your spot clear and concise! Non-profit announcements sound very much like what you might hear on a commercial radio station. If your organization is a Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.), then these regulations do not apply.


    YES. Radio listeners today (especially Walk FM listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to Walk FM specifically because we’re different. Walk FM offers Business Partners the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet…those who faithfully tune into Walk FM. As a listener-supported radio ministry, Walk FM listeners often seek out opportunities to support the organizations and businesses that support Walk FM as another means of supporting the station they love. A sponsorship offering frequency and repetition is also of great benefit here as you’re building a relationship with our listeners each time your announcement is aired.

    *Walk FM reserves the right to refuse business support agreements to organizations that do not meet the same standards to which we hold ourselves accountable.


    WHO WE ARE: Walk FM is a listener-supported, contemporary Christian music station serving much of  West Virginia and portions of Kentucky and Ohio. While the main studios are in transition to Cannonsburg, KY, Walk FM broadcasts throughout a large area including well populated cities/towns such as Parkersburg, Huntington, Ashland, Hurricane, Portsmouth, Jackson, Grayson and Iroton.  Walk FM is a non-profit, non-denominational organization known as Positive Alternative Radio, Inc. Our home office located in Blacksburg, Virginia.

    PURPOSE: To honor God in all we do. By His grace, we use media technology to communicate the Gospel of Jesus Christ through Christian music and relevant programming to encourage a lifestyle of worship, fellowship, good works and spiritual growth.

    WE BELIEVE: We believe there is one God who became virgin-born humanity to provide the exclusive means of restored fellowship between God and us. One day, Jesus will return to take his believers home to dwell with him for eternity.

    REAL MINISTRY: More than just entertainment or background music, Walk FM is a common bond for the body of Christ… a place of prayer and a place for praise.


    Walk FM broadcasts on the FM dial 24 hours per day 7 days a week to much of West Virginia, portions of Kentucky and Ohio, and on the internet 24 hours a day, 7 days a week. Programming originates South Shore, KY. We broadcast through additional towers and transmitters listed below:

    • West Virginia
    • Ohio
    • Kentucky
    • Huntington, Ashland, Ironton – 91.1
    • Hurricane, Teays Valley, South Charleston – 91.5
    • Parkersburg, Vienna – 88.7
    • Point Pleasant, Mason – 88.1
    • Ripley, Ravenswood – 104.1
    • Ironton – 91.1
    • Portsmouth, Wheelersburg – 98.3
    • Gallipolis, Pomeroy – 88.1
    • Athens, Marietta, Nelsonville – 88.7
    • Jackson, Wellston – 104.9
    • Ashland, Cannonsburg – 91.1
    • Grayson, Greenup, Olive Hill – 98.3
    • WPJY-FM Technical Info: 88.7
      Area of Coverage: View Coverage Map
      Effective Radiated Power: 10,000 Watts
    • WKAO-FM Technical Info: 91.1
      Area of Coverage: View Coverage Map
      Effective Radiated Power: 7000 Watts
    • WOKE-FM Technical Info: 98.3
      Area of Coverage: View Coverage Map
      Effective Radiated Power: 5200 Watts
    • WVRR-FM Technical Info: 88.1
      Area of Coverage: View Coverage Map 
      Effective Radiated Power: 3000 Watts
    • WPJW-FM Technical Info: 91.5
      Area of Coverage: View Coverage Map 
      Effective Radiated Power: 3000 Watts

    Network Coverager:
    Walk FM has six sister stations located in TN, OH, IN, KY, DC, WV, VA. Click the links below for network information for Underwriting and non-profit advertising rates.
    Click here for Network Coverage Map.


    Walk FM broadcasts on the FM dial 24 hours per day 7 days a week to much of West Virginia, portions of Kentucky and Ohio and on the internet 24 hours a day, 7 days a week.

    The Walk FM Target Listener is female, age 25 – 45, double-income, 2.4 children with more discretionary dollars than the average American consumer.

    The Walk FM coverage includes most of the terrain with the counties listed below. The Demographic data reported below is from the US Census Bureau. Actual listenership data has not yet been recorded due to the recent coverage expansion on August, 2010.

    • Ohio
    • West Virginia
    • Kentucky

    Population – 471,541
    % of Female Persons – 50.67%
    Median Household Income – $35,403
    Median Home Value – $95,908
    Counties – Adams, Athens, Gallia, Hocking, Jackson, Lawrence, Meigs, Morgan, Pike, Scioto, Vinton, Washington

    Population – 332,629
    % of Female Persons – 51.27%
    Median Household Income – $41,173
    Median Home Value – $97,200
    Counties – Cabell, Kanawha, Jackson, Mason, Pleasants, Putnam, Wayne, Wood

    Population – 143,902
    % of Female Persons – 50.63%
    Median Household Income – $34,169
    Median Home Value – $75,540
    Counties – Boyd, Carter, Greenup, Lawrence, Lewis

    Network Coverager:
    Walk FM has six sister stations located in TN, OH, IN, KY, DC, WV, VA. Click the links below for network information for Underwriting and non-profit advertising rates.
    Click here for Network Coverage Map.


    Walk FM is a Christian Music Station with dedicated listeners located in major markets throughout West Virginia, portions of Kentucky and Ohio. When you support this station you enable us to broadcast the Gospel of Jesus Christ in a culturally relevant manner.

    We are effective. This has been evidenced by sold-out Christian music concerts, successful promotions, dynamic youth and children’s outreaches and more.

    WHY IS THAT GOOD FOR BUSINESS? As a listener-supported ministry, our loyal listeners tend to express their appreciation to the businesses that support this station. In a recent marketing survey, three quarters of Christians surveyed stated they would shop at a Christian-owned or -managed business first, if they knew it existed! As an effective ministry (P.A.R.) for over 15 years, our established integrity is assuming related to the integrity of our business partners. In other words, before they ever put foot in business, they have a level of trust in you and your business that you will treat them with honesty and integrity.

    WHO ARE OUR LISTENERS? People who look like and spend money just like your customers. They are active, concerned parents, couples and individuals. They are interested in the health and welfare of their family and community. They have more discretionary dollars than the average American consumer…and that is good for business!


    Walk FM provides resources for the whole family through community events, on-air resources, and through supporting local ministries. We are truly ‘safe for little ears’.

    COMMUNITY –Walk FM fulfills its mission by playing upbeat Christian music 24/7 for the entire family with well known top artists like Third Day, Steven Curtis Chapman, and Mercy Me. PSA’s are also listed on our Community Calendar page. Routinely scheduling a presence at local events allows Walk FM to come face to face with families in the community.

    CHURCH – Walk FM is committed to supporting families by supporting area ministries and leaders, helping to build up the faith of believers regardless of denomination. Walk FM offers FREE listing on our web site of ministry events and we encourage area leaders through events like the Extraordinary Women Conference.

    BUSINESS – A business partnership is a co-operative effort with benefit to both parties as we work toward the common goal of providing ministry and resources to area families in the community. Walk FM takes pride in introducing our listeners to our Business Partners as quality businesses we know and trust.

    One of the most effective ways for your business to support the ministry of Walk FM is to become a Business Partner! As an official Walk FM Business Partner, you are directly involved in helping us to cover the daily expenses of programming and station operations.


    Walk FM Business Partner packages are available to fit almost any budget. Supporting Walk FM is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry that is a positive influence in the community.

    Here is an example of a Walk FM Business Partner acknowledgment:
    “For their support, Walk FM thanks Wellspring Tax Service of Belpre, Ohio. Wellspring Tax service is a family owned and operated tax preparer with 12 years of experience. Wellspring Tax service specializes in personal, ministerial, rentals, farms and business schedule A, B and C tax preparation. Their phone number is (740)-401-0829, that’s (740)-401-0829, and they’re online at For their support we thank Wellspring’s for being a business sponsor with Walk FM.”

    Business Partner Packages:
    Requires a monthly commitment to sponsor three or more consecutive months and begin at several hundred dollars per month.

    For Information contact the office at 1-877-456-9361 or email .

    All rates are net to Walk FM.


    For a quote contact the office at 1-877-456-9361 or email.

    Other Details:
    All rates are net to Walk FM. Custom packages can be prepared to meet most marketing budgets. Information to be included in an acknowledgment can be mailed, emailed, or faxed to the contact information below.

    Walk FM advertising statements are mailed at the end of each month. Payments accepted are credit card, check, or cash.

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